Always is the world’s leading feminine care brand, owned by Procter & Gamble and first introduced in U.S. test markets in 1983 before its nationwide launch in 1984. Built on a foundation of material science innovation, Always revolutionized the feminine hygiene category by introducing thinner, more absorbent pads that prioritized comfort, fit, and all-day leak protection — setting a new benchmark for the entire industry. Decades of continuous research and development have kept Always at the forefront of feminine care, with iconic product lines including Maxi, Ultra Thin, Infinity (with FlexFoam technology), and Always Discreet for bladder leakage. Beyond its product innovation, Always is equally recognized for its powerful cultural impact — most notably its award-winning “Like a Girl” campaign, which sparked a global conversation about confidence and female empowerment. Today, Always is one of the most trusted feminine care brands across more than 100 countries, combining superior protection with a deep commitment to women’s well-being at every stage of life. Available at Clear Pharmacy Kuwait.